Jewelry Blog

No Nonsense Jewellery Shop

Write By: Valentin Rosca on


We have had many topics on the top jewellery shop that you want to buy from: the best of the best, people who you can trust, assistants who will give you the best advice and the best jewels you can find on the market. But what is it that makes these shops so good? Are we actually aware of the nonsense shops that we can find out there? Not all of us, at least not if we were grown up to look at super brands only. Today’s guide is going to be a little more interesting because we are going to look at what makes a good shop. But we are not going to look at the achieved milestones, but the ones that are a must-avoid. We have always looked at what is best, but can we really claim that we know what we are doing if we do not look at the downsides as well? Let’s take a look and find out.  



Are You Being Scammed?

Empty-mallThis is a very simple question. Are the things that you are buying actually what the shop claims to be or are you buying nonsense? Although the question is easy, you need some background about jewelry to actually detect whether you are being taken for a fool or not. Needless to say, all great shops are actually telling you what you are buying and you know that they are reliable sources. The shop at the corner of the street… not so much. There are many reasons as to why scamming occurs. It could just be a temporary cheat because people actually need more money to buy better materials or to get their shops up and going or they simply saw that scams work and keep doing it hoping that people do not notice. Sadly for them, people will notice anyway, but the person who is most important in our scenario is you. We want to equip you with the knowledge you need so that you do not get scammed.  



The Journey to the No Nonsense Shop

Front-of-the-building Just trust us on this one: never ever buy on your first visit. You are not sure about the jewels, it’s not a shop that you have ever heard of and you are not even sure that the shop assistant is actually knowledgeable or not. Even in a no nonsense jewellery shop, it is best to be cautious and look around before deciding to purchase anything. There might also be some situations in which the shop assistant is dressed to impress and seems to know what he or she are talking about, but consider that they might have been hired for a week or two and they are completely new to the business. What do you do then? You play it casually. Make sure that all colored stones are being treated. In case you did not know, there is no such thing as a stone that is “naturally colored”. If you want to find a serious store, you can simply throw the bait as a statement and see what the assistant says. Based on the answer, you will know what the right call is. Knowledgeable people will always ask if the stone was at least heated. In this particular scenario the assistant either admits that the stone was treated in the first place or he will lie to you in your face and you will know who you are talking to.


There are two things you need to know. The first is that you can find natural pearls, but you must demand their certificate to ensure that they really are. The second thing is that you do not want any stone that has been injected with colored glass or irradiated. The best way for you to determine this is to take the stone to an expert. And yes, professional shops will always find a way to make this possible for you. If you want to buy gold or platinum, always go for the 18K pieces. We know what you’re thinking about. “Wait, what? So anything below and above 18K is an unnecessary purchase?” No. It doesn’t work like that. The thing is that these are the pieces that are most purchased worldwide. This is why a lot, a lot, of artisans try to fake, reproduce, or cheat their way out of it. There is one professional way you can figure out which piece is which and if they are accurately done: weigh them. As for the platinum piece and relatively similar white gold piece. The result? White gold should be a little lighter, it will sine brighter and you will notice that there is a shade of yellow in it. If the piece claims to be a one of a kind jewel, you need to carefully study the workmanship. This is a general rule: artisans show off when it comes to workmanship as well. If you notice any kind of mistake then you do not really need to bother. If it’s written Cartier on it, it had better be perfect. Those people do not mess around.



People-are-in-the-mallA serious shop assistant will never insist that you look at a diamond in the sun. If anybody is trying to pursue you to buy a diamond like this, that’s a big no. This is where you can see whether the shop owners are interested in their assistants’ training. If the people behind the curtains are fair and want quality, so will their assistants. And you know that you found the shop you are looking for when all the jewels’ details match the GIA or AGS certificates. Diamonds come with GIA certificates while colored stones come with AGS certificates. The trick is that they are faked. All the time. If you are not entirely sure whether they are originals or not, it’s time to ask for the millimeter gauge and check all of its measurements. Ask for a loupe to ensure that imperfections match both on the stone and on the paper. Check its weight, ask for the make, and apply everything at your disposal. You want to know how you find a no nonsense shop? This is the way. No assistant I their right mind will refuse any of these requests. On the contrary, this is how you actually do business. And the watches… oh, let’s talk about watches. You will not, under any circumstance, buy a used Swiss watch. There is only one exception: the person who wore it was in jewelry business for many, many years. Forgery in the Swiss watch industry has become more or less normal. We know, that’s not ok, but it is a reality that you must be aware of if you want to distinguish trustworthy shops from the scams. The best way to see who you are talking to is by demanding discounts: around 25% discounts for Rolex or Patek Philippe, 35% discounts on brands such as Cartier or TAG Heuer and 40% discounts on Bertolucci or Vacheron Constantin. Again, this is just good business should the watch be used. The trick is that movements can be swapped with fake ones and a Patek Philippe movement is a very precious piece. You do not want to pay more for something that is not what it claims to be.  



The Difference Between Excellent and Fake Shops

Shop-with-many-things It’s honesty. It’s as simple as that. Honesty breeds integrity, which in turn breeds desire to offer the best quality there is. Quality demands knowledge and knowledge leads back to honesty (or lies). The truth is that the best shops that you see out there know that everything comes back to honesty in the end. As long as you are well equipped with the knowledge, it is only a matter of trial and error when looking for the sort of shop that would please you. Let’s take a quick stroll through the details once more so we can see what we should know. First things first, do not buy from visit number one. You really do not know anything about the shop yet, so why waste your money on something that you are half sure that’s not worth it? Take your time, study the shop, and look for basic mistakes. You do not need to be any jewelry expert to get past this step. Just look at the jewels, look if you see anything that does not seem ok. If everything “looks good”, then proceed to the next steps. Ensure if the stones are treated or not. This is also a good test for the shop assistant. If he or she seems knowledgeable, you know that someone cares about their training. If not, that might not be the shop you’re looking for. Make sure that you know how to measure platinum and white gold and go for 18K pieces only. Do not look at diamonds in the sun (and don’t get dragged into doing so), make sure that certificates are genuine and do not buy used Swiss watches unless they come with the appropriate discounts. This is how you find the ideal jewellery shop.


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