So what is your story? Not entirely sure what street fashion is? Not sure about high street either? You just landed in England and people what the cool types of fashion are? Or are you new to the entire business and you are here to find out the differences? Either way, we can guarantee that we’ve got you covered. And we are also going to explain the terminologies from a business point of view. If you have been reading our previous guides, we have taken the decision to encourage everyone who passes by to also consider fashion from a business point of view. Here is why: you can read about fashion, high street, any kind of terminology anywhere on the internet, but the fact is that the majority of the people on the internet are only interested in you buying things. This is not a bad thing. Fashion survives because its clothes and objects are purchased by everyone, but why not let you know that you have options.
High street, for instance, is not all about buying some clothes or looking at some people. You can make a business out of it. Nobody ever tells you this, right? So why not find out how? In order for us to have a clear vision as to what the differences between the two are, we will need to go through some mentality changes and see a business plan. It might sound complicated, but you should know from the start that it’s not. In fact, it’s all about how you think. And the funniest thing is that the way people think makes the usual street and the highs street two different things. Thought is the greatest engine that pushes fashion forward. It pushes everything forward. So if you learn how to master it and how to think about these types of fashion, you will be unstoppable.
How Do People Think About the Two?
Practically, street is all about youth. It’s a movement. Young adults thought that they should have their own thing in terms of fashion and this is how street was born. It’s supposed to feel chic and elegant, not too out of the ordinary and it is supposed to feel “according to the age”. You know that every young person can look good with some 30s clothes on, but youth wanted to stand out because of its own age values. In short, whatever it is that you wear needs to be cool and highlight your age. High street is about the cool kids. You see how easily you can swap between the two? Street is about kids, high street is about the “cool” kids. The only difference that we can distinguish in our heads is… a word? Yes. It is that simple.
That word translates into more interesting designs, clothes that are worn by personalities, young entrepreneurs and young people with great financial status. What is the difference between the two? Budget and some little extra tweaks at your looks. But is there an actual difference between the two? Not really. They are still clothes, still worn by people, still objects that you can buy with money. So what gives? Why are they different and why do certain people buy them? It all falls down to needs. We all have needs and fashion needs are some of the most complicated ones to fulfill. They are spontaneous, they emerge at all times and we are educated to have them. “You need to look good”, “dress accordingly to the event or the people you are with”, “look at how everyone looks, you should look better.” Remember when our parents used to utter these words to us? These words dig deep and they create our needs for fashion. Youth needed to get away from the fashion that adults have created for them. They needed to emerge somehow. So they made their own fashion. But that was not enough. Street could not be for the cool kids as well, so they needed high street to distinguish themselves. The need for status fuels the need for fashion. While the differences between objects are almost inexistent (apart from the extra money that you have to spend and a little extra material quality), the differences between social statuses must always be displayed. Should it be like this? No. But this is how the world works and how it wants to work. So we have to give it what it wants, right?
The Business Model
It is the same business model that we have explained in our previous guides, but we need to take a good look at it if you are going to understand how it works. The classical business model is divided into three components which are basically, the price you have to pay for anything you buy, Out of a 100%, 40% goes to the producer and 60% goes into marketing. Any £100 item that you buy costs £40 and you pay £30 because it is in a shop and another £30 because someone told you that it is in a shop. Now the obvious question is: why are we spending an extra 60% for something that does not increase the quality of the product. We do not get two products of the same kind. They do not become greater because they were moved from the fabric into the shop and it is definitely not going to last us longer. So what gives? This is just how the world works and the difference between street fashion and high street fashion is how both types decide to manipulate their system. Street usually sticks to the classic business model, but high street, because it is a little bit more glamorous can play with percentages as they please and add a little bit here and there. The only way to determine which the best designs are is through research. You have to be quite smart about it because the market competition is always trying to come up with something sweet that not only attracts clients, but marketing experts as well. Some producers sell for less than 40%, but a shop can be quick about it and purchase a collection and sell it for 50% instead of 30%. At the same time, you can find producers who sell for high amounts because they pride themselves with their work and they really deliver high-quality goods and you need to find a shop that sells for less than 30%. It’s a game of numbers, actually. The only way to know how to play it is to… start playing it. You will most likely encounter difficult situations as well, but learning the business plan and how it works is essential if you ever want to create your own business.
How Easy Is It?
You tell us. The difference between these two types of fashion is the way people think and the way they are sold. Does it seem complicated? Sure, it might now because you are in the beginning and it was in nobody’s interest to teach you or show you these things. Welcome to the world of fashion. It’s all a game. It’s a game that not many people are willing to play, but if you desire to learn how to do it, the people in the industry will welcome you with open arms. How easy is it, really? It’s a 50/50 shot. The people who want to get into street and high street can make it only if they make a decision. It sounds vague, but this is really how things work. If you want a good business you have to keep pushing hard for it: you need to learn the market, how it works, what people want, what needs you can generate and what is totally out of your control. You need to learn how to take no’s and you also need to decide whether you want to appeal to the masses or go for a niche product. The bad news is that you might not think that you can do it.
The good news is that everyone else feels the same. Their egos are strong, they cannot take no’s and they will eventually crawl back to where they came from because they cannot handle the pressure. This is why we know that making a decision is a key factor in succeeding. If you decide that you are going to take all the no’s and make a living out of fashion, you will succeed. You just have to keep pushing. This doesn’t only happen with fashion. It happens with everything. So what do you think? Are you up for the challenge? If you simply want to know the difference between street fashion and high street you already know it: it’s only about how people think. Do they really need the two? Not really. They are still clothes. They need to feel better somehow. In the end, it’s all about creating needs for people’s feelings. Learn that, know that, use that.