There is no denying in saying that we are looking for beauty whenever we check out the accessory shop. It’s pure instinct. All human beings are drawn to beauty. But beauty is not exactly a simple thing to define. There is great truth when we say that beauty is in the details. We check out every little thing before attempting to purchase a single earring from a shop. It doesn’t matter if the experience is live or online. Perhaps you already know what you are looking for in a shop, but how do you know that what you know you are looking for is everything?
The whole beauty in the details business extends far beyond the jewels that we are looking for. We want to make sure that we are buying from some of the best merchandisers out there, we want to make sure that the jewels are not only pretty, but also reliable and durable and, above everything else, we are looking for a certain environment, a certain feeling. Think about every experience that you have ever had with a shop. Have you ever purchased something form a place that you did not like? We thought as much. If you truly want to adorn yourself with beauty, the entire shopping experience needs to be beautiful. Not everything is about nice accessories.
Setting the Environment
We are starting with this subject because it is the most important of all. If you do not like an accessory shop you will not enter it; if you do not like a site you are not going to roam around it. Instead, you are going to go back to Google and keep clicking around until you find the site that makes you feel nice. The same thing happens with shops as well. You are always going to keep looking. Why? Because you have standards. Everyone has standards, we all want to achieve beauty in some way and the best way to achieve beauty is to surround ourselves with it. This is why the environment and the first impression always count. Supposing that you had to choose between a rather poorly decorated jewelry shop, with white walls and a few shop assistants who do not look too nice and a shop with a vintage feel about it, a nice scent and a few ladies who seem pleased while working there. Which one would you choose? The obvious answer is the latter, and for a good reason.
If the shop is nice and has a nice scent about it it means that the manager obviously cares about the shop and the assistants’ welfare. A manager who cares about the people working for him obviously cares about his customers as well. So we find that reliable and beautiful. We trust people who deserve our trust and the associating between trust and beauty is a persistent one in each and every one of our minds. Sites are a little more complicated to manage, but they, too, can create the positive atmosphere that any customer is looking for. The easy thing about sites is that they need to focus on visual beauty and you can toy with this concept as much as you please. You can either take your pick at some nice photos, establish some well-rounded compositions, choose to highlight some of your best products and, in some instances, you can even add music to your site for that extra impact. A great site that we often give as an example is Satya Jewelry. At any given moment of the year you can enter Satya Jewelry’s site for a proper example of how to create an atmosphere. The colors that have been chosen, the items on display and the way in which the items are arranged on the site gives any customer an impression of safety, reliability and trust. Setting the atmosphere is the first and most important part in achieving a correlation with beauty. It’s the golden rule that every shop needs to be taken into consideration. If you are not going to take care of your first impression, the little things that people are looking for, you might as well say goodbye to your business. It is not going to last for too long.
Choosing the Most Reliable Jewels
Reliability is a key factor when deciding whether a jewel is truly beautiful or not. One cannot properly describe the level of frustration felt when discovering that a jewel was not worth its value. There are many people who get fooled into buying silver (after being told that it is white gold), just to give a very simple example of how these things can occur. Needless to say, you should always verify the shop which you are buying from: see what people think of it, see how the shop assistant deals with your questions and how he reacts to some trick ones (yes, you should see if they want you to see a diamond in the sun or not) and you should always be prepared. In the same note, you should never rush into buying a certain jewel. Nobody is forcing you to buy anything. On the contrary, you are there because you want to buy something, not anybody else. Always try at least a few different shops before making a final decision. But how do you know which are the most reliable jewels in the accessory shop? There are two ways for you to know. You can either become a jewelry expert, learn to recognize metals, gemstones and look for the tiny details in every jewels or you can simply rely on the big names in the industry. Nobody is ever going to doubt a jewel made by Cartier. Ever. Though it would be advisable to be on the lookout for fake pieces as well. Even then, you might recognize these pieces because of the lower prices. If you see a Cartier accessory for half a price it is either a second hand item (which we do recommend that you purchase, if interested) or it is an imitation or a fake. It only depends on you whether you want to purchase an imitation or not, but getting scammed is a painful experience that we will always recommend you avoid. But coming back to beauty, there are two things that you need to consider: learning everything about jewels or learning how to rely on super brands. Quality is definitely something with which beauty is associated.
Buying From the Best
Last, but not least, merchandisers have their own way of associating accessories with beauty. It’s because of the choices they make and the collections that they choose to promote. You will see that a great number of merchandisers literally promote anything, but those people are only out for your money. Merchandisers who really value the beauty of an accessory will always promote the best jewels out there. By doing so, not only will they retain their trustworthiness, but they will also fulfill the above mentioned characteristics: their accessories will prove to be reliable and the atmosphere that they will create will be one associated with beauty and exclusivity. After all, judging by our personal standards, we will never want to buy accessories from where everyone buys them, right? We are always going to look for that which both suits us and fits our budget accordingly. We have plenty of merchandisers that we have commended in our guides for the exceptional services that they provide. We encourage you to read some of them if you want to find the best of the best and benefit from their services. All in all, merchandisers are a key factor that shapes the concept of beauty in our heads. As long as we purchase from respectable names we know that we are always going to benefit from beautiful accessories. Now that we have gone through all the little details it’s time to take a step back and look at the bigger picture. People are always looking for triggers that will indicate beauty, especially when it comes to an accessory. They are the parts of our outfits that give away all the identity that we want to share with the world.
As long as you want people to associate the accessory shop you own (or the one you are looking for) with beauty, you need to establish the entire context: the atmosphere that you are going to create, the story you are going to tell, how your assistants believe and feel, the scent, the music, and the super names that will work for you. Always keep in mind that people are not only looking for beautiful jewels. They are looking for beautiful characteristics that will make them buy beautiful jewels. We are always going to buy jewels from a place which looks nice, smells nice, tells us a nice story, a place where we are treated nicely and with respect. As long as all of these conditions are met, we are always going to come back.