Now that we are onto clothing it is high time we looked at what women all the world prefer to wear. While it is all a matter of choice and taste, there are a few clothing brands that just make it to the top over and over again. How do they do it? The people behind the brand names are passionate, they are hard workers and they strive to bring the best designs to the table every season. Who are these brands and what are the best clothes that they put at our disposal? It’s time to find out. As of last year, there seems to be great focus on the following: Chanel, Gucci, Prada, Dolce & Gabanna and, of course, Versace. These names keep appearing over and over again in almost every woman’s personal preference list and it seems as though nobody can stop them from holding on to their positions. There are other well-known brands that are keeping up with the pace such as Marc Jacobs, Burberry, Hermes and Ralph Lauren, yet we have to admit that, even though these are also exceptional brands, the fight for supremacy always seems to take place amongst the top 5. Let’s take a look at each brand, explore their history and see what they brought to the table in 2016.
Chanel has always been amongst the most preferred brands for women and it looks like 2016 is no different. It is literally impossible not to have heard the name Coco Chanel, whether you are a fashion enthusiast or not. Her name was Gabrielle Chanel, yet she gained her Coco nickname during her time as chanteuse. She was always focused on women’s needs when it came to suits and blouses, jewelry, trousers and dresses. In truth, Chanel simply appealed to the desires that women had in their minds during her time. Elegance always had to be met and the designs that she put together eventually replaced the opulent and visionless clothes and accessories of the 19th century. Chanel products were always backed by strong names. The ones that you might be entirely familiar with are Nicole Kidman, Keira Knightley and Marilyn Monroe. Today, Chanel is most known for its little black dress, Perfume No. 5 and the very famous Chanel Suit. In 2016, the brand stood out with three exceptional collections: the Spring-Summer Precollection (with beautiful blue and gray tones to mark the passing from a rainy spring to the summer-blue ocean), the Spring-Summer Collection (which could be best characterized as a very trendy travel collection) and the Paris in Rome Métiers D’art collection (which features some extraordinary tunics and coats). All in all, Chanel is pretty much a titan when it comes to clothing brands for women. But there is a secret to its success: this is not only a brand name that we are talking about. The woman behind the name was perhaps the strongest of her generation and this kind of power is not something that can be trifled with. Her name will reign for generations.
Gucci’s success is a combination of passion and good “strikes”. It was founded in 1921 by Guccio Gucci, and its revenue scored an impressive €4.2 billion in 2008. The year 2009 was also a good year for the brand since the name landed on the 41st place in the “Top Global 100 Brands”. As of 2015, Gucci was declared the world’s 38th most valuable brand. It was all these strikes that actually made Gucci one of the most trustworthy brands in the world and it is quite difficult to imagine how a titan such as this one could ever be removed from the pedestal. The story of Gucci is quite an impressive one, although it is very simplistic. Fashion products, high-end leather goods and clothing were most recognized in the 19th century when the first shop emerged in Florence. Seeing that the business I going well, Gucci involved his three sons into the world. Their involvement resulted in a quick expansion to Rome and Milano as well as opening additional shops in Florence. It was always Gucci’s aim to be close to his customers and hear their needs. The fact that he also involved his family does nothing more than prove his dedication and willingness to create a long-lasting legacy. Now, years after having established the brand, it would not be a mistake to claim that Gucci would have been proud. Needless to say, Gucci was one of the top names to have impact in the world of fashion in 2016. With exceptional women’s wear, gorgeous footwear, scarves and jewelry, it is wise to say that the brand is holding its ground in the fight with the number one. Some of this year’s best pieces ca be found on the main site. You will not be disappointed.
The Outstanding Three
The following three are also extraordinary luxury fashion houses that have withstood the test of time. Although you might know this one because of the famous movie wearing its name, Prada was, in fact, created in 1913 by Mario Prada. The fashion house specializes in ready-to-wear, leather handbags and other accessories that every woman wants to wear. Prada has a very interesting story. Mario Prada was one who believed that women and business had nothing in common, so he forbade women from entering his shop. But this was not something that could last. Fate deemed Mario’s son uninterested in the business, yet his daughter, Luisa Prada, welcomed the responsibility. Twenty years later her daughter, Miuccia Prada took up the mantle. It’s ironic, but the result is fascinating. Centuries later, Prada is one of the most appreciated women’s clothing brands in the world. Dolce & Gabanna is a story of friendship and passion. Domenico Dolce and Stefano Gabanna met each other in Milano back in 1980. They were working for the same fashion house, yet they decided that they were going to open their own business: a designer consulter studio. Five years after they first met they presented their first women’s wear collection. The result? One year later they opened their own shop. The business started blooming somewhere around 1990 when they began the export of goods towards countries like the United States and Japan. They quickly rose in ranks and became one of the most popular brands in the world. Their designs are appreciated to this very day and they have earned their rightful place among the brands that are unshakable. The 2016 collection contains anything that you might desire: dresses, shirts, blouses, coats, trenches, skirts, blazers, anything. As long as you can imagine it, it is very likely that Dolce & Gabanna has it. So do not fear to shy away if you visit them for the first time. A brand that was born out of friendship is, of course, a brand that values friendship above everything else. The client-producer relationship is stronger than ever with this one. Last, but definitely not least, we need to speak about Versace. Versace was created in 1978 by Gianni Versace. Its main specialty is ready-to-wear and leather accessories. This brand also stands out because of its various diversifications (perhaps you have heard about Versus Versace or Versace Jeans). What is also very interesting is that the name Versace is a name that totally demands respect and attention. This might be an indirect psychological feature that aided the brand in its uprising.
Another feature that made this brand so popular is its logo: the face of Medusa. Gianni specifically chose this logo because of the effect Medusa had on people: they fell in love and they knew that there was no going back from her gaze. He wanted the company to have the same effect on all those who chose it. It looks like it did. Years later, Versace is still standing strong. The 2016 Versace collection has some of the most exhilarating pieces that you can find on the market. Some of the best examples include the stretch candy dress, the accent banded waist jacket, the curve panel shirt and the banded panel mini dress. There are plenty of other pieces that you should definitely check out, yet who are we to spoil the fun for you? Head over to their site and see for yourselves. These are the strongest brands out there, ladies. Now you know them: you know their stories, why they became so famous and what gorgeous pieces they have on display for 2016. Make no mistake, even though they are the strongest amongst the strong, they, too, have competitors. Marc Jacobs, Burberry, Hermes and Ralph Lauren are some of the brands that are right behind the top 5 and they also produce some of the best clothing accessories out there. The competition is tight. It has always been tight and it will always remain this way. Yet this is the beauty of fashion. Everyone strives to innovate and take style and elegance to a totally different level. And they bring great joy in our hearts.